Dr. Peta Stapleton Articles

The Psychology of Food Cravings and Emotional Eating

Why Do We Have Food Cravings? One important factor which may influence appetite control is the notion of food cravings (Blundell & Finlayson, 2004; Strachan, Ewing, Frier, Harper, & Daery, 2004). This overwhelming urge to consume a particular food appears strong in overweight dieters, and many theories has posited why this is so. The nutritional and homeostatic role of food cravings is described by physiological theories and explains why cravings might be more present in people who are deprived of food (Wardle, 1987).


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